The foundation of creating a business identity and marketing it is to first make sure the company’s name, address, phone number and description can be found on Search Engines, online Yellow Pages, Social Networks, 411 Directory Assistance and Mobile/GPS navigation devices.
These local business searches are driven by databases of such listings, not from Website information. It is where 75% of all business searches take fewer experts know the tricks in dealing with 800-numbers, P.O.Box numbers and non-traditional phone lines.
These listings are becoming more important now that Search Engines and Mobile services deliver localized information based on knowledge of where you are when you conduct a Web search.
Sophisticated Web users know that you can submit listings directly to several of the larger Search portals, but this is time-consuming, complicated and few experts know all the places where the data needs to go. Unlike Web search, which is dominated by Google, searches for businesses are more likely to happen on other sites and Mobile phones. Even fewer experts know the tricks in dealing with 800-numbers, P.O.Box numbers and non-traditional phone lines.
OutBoost Media provides a single entry point where you can create enhanced business profiles and for a flat fee all that data gets distributed to all major outlets including:
- Search Engines such as Google, Yahoo, Bing
- Online Yellow Pages (Superpages, Yellowpages, YellowBook)
- Social Networks such as MySpace
- Portals and Guides such as AOL MapQuest, CitySearch
- Cell Phones and Mobile (BlackBerry and iPhone)
- 411 Directory Assistance
- In-Car GPS Navigation and Telematics such as OnStar
OutBoost Media’s Local SEO is effective because it feeds directly into such databases as infoUSA and Acxiom that are used as primary trusted sources by all major publishers.