Email Marketing

Express Email Marketing® is a powerful, easy-to-use online tool designed to create and
manage targeted and effective email campaigns. Strictly permission-based, Express Email
Marketing campaigns only reach recipients that explicitly opt to receive the Express Email
Marketing customer’s promotional material. Built to comply with the most stringent anti-
spam laws and Internet standards, Express Email Marketing enables users to create and
run powerful effective marketing campaigns – and steer clear of ever being mistaken for a
spammer.
Express Email Marketing’s suite of tools guides users through the entire process of
initiating and managing powerful and spam-free email campaigns:
• Opt-in magnet lets the user build attractive sign-up forms that will entice
potential customers to join the mailing list. Current and prospective customers
are organized and categorized through the featured List Database Manager.
• Email design wizard– Allows users to create eye-catching email campaigns.
Featured Image Library includes more than 1,500 images.
• Response tracking tools report the results of outgoing email campaigns. Easy-to-
use reports tracks how many were sent, how many were opened, how many
people responded, etc.
• Anti-spam compliance tools ensure that all campaigns comply with the strictest
current anti-spam standards.
• Survey feature enables users to perform online surveys of their customer bases.
Survey results are available in real-time as they are completed online.