Don’t have an SSL Certificate? Google is going to flag your website this year!
We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.
Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google and Web Browsers will flag all unencrypted websites starting January 2017.
Security Issues & Vulnerabilities
Google will continue to monitor websites, and unsecured websites may also be penalized in search results due to further known security vulnerabilities that have been wreaking havoc across the web. The vulnerabilities that hundreds of thousands of websites utilizing security layers whose support will be shuttered on June 30, 2018, are dubbed Beast and Poodle. Beast and Poodle vulnerabilities are attack entities that target secured internet traffic leveraging outdated SSL/TLS certificates operations.
Google will flag 2/3rd of the web as unsafe.
(Based on Today’s Current SSL Sites)
This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar.
When Do You need to Worry About SSL?
With Chrome version 62 being released, websites with any kind of text input will need an SSL certificate.
- Does your website takes text inputs in the form of login panels, contact forms, search bars, etc.
- Is your website on HTTP://?
If it’s a YES to both these questions, you need to install SSL to avoid any risks or warnings. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site.
Ensure Your Website Does Not Fall Vulnerable
- Avoiding The Google Not Secure Warning For Your Website
- Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites
What is an SSL Certificate? How does it Work?
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a website’s server and a visitor’s browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
SSL Certificate has following information:
- Name of the holder
- Serial number and expiration date
- Copy of the certificate holder’s public key
- Digital Signature of the certificate-issuing authority
Why are SSL Certificates Critical?
Here are some of the reasons to have SSL Certificates:
1. Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
2. Protects You From Cybercriminals
They are clever!
According to Cybersecurity Ventures, cyber-security damages will cost the world over $6 trillion annually by 2021!
It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate. They will identify weakness(es) in your network or in the ever changing version updates of software like WordPress and Magento. Recently, cybercriminals have been refining malicious strains that are specifically designed to capture data while moving between websites and with the ever growing complexity of websites, sometimes when you load a webpage, it is pulling assets from multiple servers such as basic Google Analytics Tracking.
Get SSL Protection Bundled with 24/7 Malware Scanning & Repair!
Google has taken this step in response to ever growing threat of website hacking and malware. Hackers have been attacking websites at an ever alarming rate, making regular Malware Scanning & Repair paired with SSL certificates and a firewall a necessity these days. With prices starting as low as $25/month (paid monthly) and greater discounts apply when you purchase 1-Year or 2-Years of service. You can be worry-free of costly malware. For more complex websites OutBoost Media offers monthly maintenance packages combined with Malware Scanning & Repair for 24/7 monitoring and 6 or 12-Hour Response Times, in addition to regularly scheduled software updates ensuring you have the latest stable software running on your website, while 24/7 Monitoring keeps an eye out for intruders who find back doors or “Zero Day” exploits in even the most trusted web applications. While we advise ecommerce clients, and web apps to stick to monthly maintenance packages, basic websites, even local businesses or personal brand sites can take advantage of the low cost malware protection and scanning to avoid costly malware repairs and cleaning after the breach, which can cost upwards of $1,500 per event or more based on the complexity of the situation.
You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against transit-based hacks. And Daily Malware Protection Scans & Repairs can ease your worries about the ever growing malware threat. With the growth of Internet of Things devices, to the heavy reliance on computers and automation to run our countries infrastructure, hackers will take control of any website and its server that they can, in order to use that server’s resources to disguise themselves or create a coordinated attack with multiple systems that can shut down entire websites and networks known as DDoS Attacks (Distributed Denial of Service). If your WordPress website is hosted with OutBoost Media’s Managed WordPress Hosting, our servers use the latest stable releases of WordPress, plus we make specific modifications that prevent users from making security mistakes. These basics, plus free Malware Scanning we typically install on our sites, help to decrease the chances of success for a hacker, but are by no means a replacement for SSL Certificates and Daily Malware Scans & real humans making the repairs.
3. SSL Certificate Builds Trust & Brand Power
With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. EV-SSL Certificates (Extended Validation), goes one step further and verifies the business is a real business. EV-SSL’s take about 1-2 weeks to setup, due to background checks, but provide the added Green Bar, not present with a typical SSL. As a customer, or prospective customer, seeing these visuals like NOT SECURE or SECURED have a psychological impact and often determine whether a user will even remain on the website, let alone make a purchase or send an email to contact you. Going forward, SSL Secured websites can assure their visitors that their information is traveling safely, and cannot be seen by prying eyes.
This has shown to boost the credibility of the brand and increase the website’s reputation with consumers. In fact, like most digital trends, Google’s new policy is simply taking an off-line action – Seeing a secured-website, feeling safe & adding credibility to the company – and bringing that same concept to how Google ranks websites in the organic search results. Google’s automated systems and their new algorithm will think “like humans” and when websites offer secured connections they will reward them by moving them up the search results, and move websites down the search results page, that deliver unsecured connections.
Impact on Search Engine Rankings & SEO
Keep in mind that just because you add an SSL you will not magically move up the search results. Google’s algorithm is highly complex and is based on numerous factors that determine how your website ranks for a given keyword. However, with all other factors being equal, if all 10 results on the 1st page of Google do not have SSL certificates, and one of the websites adds one, they will likely move up the search results. How much is unknown at this point, as Google hasn’t fully implemented this rule, and factors between two websites are rarely, if ever, identical when it comes to SEO.
If you’d like a complimentary SEO consultation on your website and to learn more about how many people are looking for the products, services or information your business or website offers, and how to turn those prospects into customers – click here schedule a complimentary consultation!
Before Google, and web browsers begin to flag your website as NOT SECURE or lower your website in the search results, contact an OutBoost Media Consultant to learn about the various ways you can secure it today with SSL Certificates. Existing clients may login into their current account and add the Premium EV SSL to have the Green Trusted Bar with your company verified information displayed in all browsers for the most secure option.
If you do not have your account credentials, or wish for us to setup the SSL Certificate for you start the process here.