There is no doubt that social media is increasingly becoming a huge part of our daily lives. Facebook records 60 million status updates that inform people of what friends are doing. Twitter records 50+ million tweets a day and a large number of that is news from around the world. We no longer search for news, the news simply finds us. This term has been coined the “buzz”.

Still in its infancy social media brings internet users together in ways that was never achievable in the past. Now internet users can connect with others with similar tastes, and build trust over time, the same way you build trust with people you meet face to face. This new phenomenon is sure play an integral role in business marketing strategies for years to come.