If you’re not using your content to increase social media reach on your social channels, then it’s a great time to start with it. Organic search results are the listings on search engine results pages that appear because of their relevance to the search terms. Your keywords and content are the main components that help you in increasing organic search. Use the following tips to get better user engagement with your existing audience and to target more audience.
1. Identify keywords driving traffic to your site
Identify keywords that are driving traffic to your website. Keywords are not just words; they are the phrases that most of the users use to search for information. Find both specific and broad terms. Once you get keywords that are driving traffic to your site, use them in your social media posts in an engaging way. You can also monitor search volume of keywords to know which keywords are gaining or losing value and not being searched by users often. You can make changes in your social media strategy according to audience interest.
2. Relevant content for your keywords
We are sure that you must be using engaging content to drive traffic to your site. Identify content that is driving traffic to your website organically. It will help you to know where your content is meeting the needs of your audience. An engaging and high quality content always attract more visitors and compel them to share the content. Pair up your keywords and content to increase your engagement on social media. Make sure to use the keyword in the post or use it as a hashtag to drive the attention of audience.
3. Identify keywords and content working well for your competitors
Identifying the keywords and content that are helping your competitors will help you in increasing your social organic search. Find out what they’re doing well to meet their audience needs. Use that information in your social media strategy to boost your social media engagement. You can use competitor discovery tool to get the bigger picture. It will offer you all the information related to content that your competitors are using to engage their audience.
4. Keep an eye out on the strategies of indirect competitors
Keep an eye on your indirect competitors, competitors that offer different services but target same group of audience. Find out their social media strategies that help them in driving audience to their social channels. Implement their ideas and strategies in your business strategy to increase your audience.
5. Track social engagement of content by group
Create a group of keywords that you have used for various products and campaigns. It will help you to find keywords and posts to review groups and help you in aligning more efforts to your social channel to boost sales. Use these keywords more in your groups to increase your sales.
6. Update Your Content in Audience Language
Search keywords to keep up with the change in language that your audience goes with time – Popular words, phrases and general conversation style changes from time to time. Make sure to engage with your audience in the vocabulary that your audience use. If you observe a sudden drop in your keyword ranking then check if your audience is referring to same thing in a different way. If yes, then update your content in that style.
7. Vary your content on all social channels
Most of the people make mistake by posting same type of content on their social channels which results in decrease in audience. Find out popular keywords and topics that can engage your audience. Use these keywords and create a variety of posts such as images, infographics, videos, blogs, slides, case studies, etc. to engage them. Multiple content assets and audience on social channels will definitely help you in increasing organic reach on your social channel.