Skillet Meal Concept – Product Development

Product Development & Package Design

Our client was reviewing potential opportunities to expand its offerings in various new categories. As part of the process we conducted market research, identified strengths, weaknesses and opportunities in the marketplace as well as created initial product concepts and mockups to be used during a client conducted consumer research panel to ascertain the potential of the products in the marketplace and receive feedback from likely buyers.

From flavor profiles, to demographic and geographic preferences, we explored the top selling brands and product lines in the geographic launch area, in addition to potential online markets.

Custom package design to manufacturers specifications. Project deliverables included multiple initial design concepts for round one, with subsequent rounds refining the finished product.