Organic Soup – Product Development

Product Development & Package Design

Our client was reviewing potential opportunities to expand its offerings in various new categories. As part of the process we conducted market research, identified strengths, weaknesses and opportunities in the marketplace as well as created initial product concepts and mockups to be used during a client conducted consumer research panel to ascertain the potential of the products in the marketplace and receive feedback from likely buyers.

We scoured the market for a variety of different packaging options that would meet the specifications necessary to store, shelf-stable product as well as provide both a fun and attractive new way to dispense soup while also being convenient to use, especially for busy families and on-the-go young professionals.

Custom package design to manufacturers specifications. Project deliverables included multiple initial design concepts for round one, with subsequent rounds refining the finished product.