Let’s give you some insights on what Local SEO really is before you start to think about things that you need to consider when choosing a local SEO company. Local SEO is an integral part of search engine optimization which strictly concentrates on boosting the local visibility within your geographically set target market. There are few tips and tricks including extensive data analysis and intensive market research that can help your business list better than your local competition in the area. A local SEO company offers to take care of the Local SEO services. Here are a few important Local SEO factors:
1. Domain Authority
It is the one of the most important factors for good ranking. In the eyes of search engines, domain authority ranks pretty higher and has a huge impact on organic and local rankings. Domain authority is governed by two imperative factors:
- The age of the website
- Number of quality inbound links.
This aspect for SEO is constantly monitored and updated by search engines to keep visitors up to date with the recent developments. Choosing a Local SEO company that offers in-depth analysis on domain authority can prove to be beneficial for your company.
2. Accurate NAP Information
NAP means – “name, address, and place.” This is where you need to provide a physical address of your business. Often it’s been seen that people provide inaccurate contact information or even forget to update the physical address. It is an essential component of local SEO. Search engines crawls this information to verify location and organize geographically modified search results for the users. It is also advised to update a local contact number along with a working email address (For example- [email protected]).
3. Local Content
Search Engines such as Google strictly focuses on keywords and topics that are helpful and informative to the users. Using such topics along with the most searched local keywords can increase the value of your content and website. However, overdoing it (stuffing keywords) can result in a penalty. So, you need to choose a local SEO company with excellent content marketing strategists, writers and editors to produce flawless content to boost your business locally.
As per Survey of Local Search Ranking Factors – 2015, the click-through-rate is one of the most important factors in the success of local business. This exclusively depends on how many users are clicking your content and checking your site. Targeted and valuable local content is the key here!
4. Domain Wording
This is one way to capitalize local market. You can buy a domain name with the name or initials of the region you want your business to market. However, this isn’t possible for every upcoming business site, but it is something that you can consider when launching a separate blog for your site. Another alternative is that you can use the geographic keyword in the meta titles and header tags etc. A Local company with good understanding of such practice should be preferred and recommended.
One of the most important aspects of running a successful SEO campaign is having the right expectations. What that means is that both you (the client) and the SEO firm must have a very clear understanding of what should be expected during an actively managed SEO campaign.
One thing we have noticed after serving the public with search engine optimization services is that our clients don’t have realistic expectations of SEO. They expect to see a tremendous increase in traffic after 2 months. Let’s make this very clear, SEO is a long term strategy. But if done properly, this is the most effective digital marketing strategy you can adopt. Yes, this is even more powerful than social media in my opinion. Why? Because you are placing your business in front of someone who is specifically looking for the products or services you offer! Example: If I go on Google and search “pizza near White Plains NY”, I will see a list of pizza places in that area, now I just look through the list, glance at some of the reviews and menus, pick up the phone and order my pizza. We call this “inbound marketing” in the industry.
So what should you expect from your SEO campaign, regardless of whether your keyword is for consumers in a small geographic area, or you are a Business-To-Business (B2B) service provider looking for national exposure?
You should expect to run an SEO campaign for at least 6 months, while most campaigns run for over a year. The reason these campaigns take so long, is that SEO is the art of making something that is not natural, look natural. We are making your website look like it is highly talked about online, but it must be done in a way that adheres to Google and other search engine’s rules of play. Make sure when you speak with a Search Engine Optimization Agency, you fully understand:
- How long it will take to get to your desired position? (This number cannot be determined with certainty but approximated)
- How competitive are the keywords you are targeting?
- What tasks will be completed by the firm daily, weekly, monthly?
- What your responsibilities are daily, weekly, monthly? (Example: reviewing articles before they are published on your company blog)
- What types of reports will you receive and how often? Ask to see examples of other companies, maybe with the personally identifiable information, blurred out.
- What costs your are responsible for each month? (are you paying a retainer plus expenses or is it a flat monthly fee)
- Do you have to sign a contract? Is there an initiation fee? At OutBoost Media we offer both options. Our smaller SEO projects do not require contracts, but they are pre-paid each month in advance. Larger SEO projects which require more resources typically require a minimum 6 month contract.
Do You Really Need a Local SEO Company to Handle Your Company’s Marketing Affairs?
Yes, you need a specialized Local SEO company to take care of your company’s marketing affairs and manage local branding/marketing.
OutBoost Media is a digital marketing agency specializing in search engine optimization located in Westchester NY, understand that SEO can be hefty on your pockets, especially with the increasing cost of effective SEO these days. You might think that your business can survive without the aid of a SEO company but we’ve to tell that although for a short-term period that may be the right choice, but for long-term success, you need professional guidance and support. Keep in mind that certain SEO strategies can actually harm your business instead of helping you. So that initial savings by doing SEO on your own, or hiring the cheapest firm available may cost you more in the long run. You have to think about the future, since marketing relies heavily upon anticipating the audience response. In the fast-paced and highly competitive world of online marketing and local business branding, not thinking about the future can seriously hurt your business.
It all boils down to how important it is for you to get your business set-up quickly and efficiently online. Capturing the local market is essential to building authority in your industry and laying a strong foundation for future growth of the business. Choosing the right Local SEO partner is vital here. Here are a few things that you can do help you choose the right Local SEO company:
- An in-depth research online for the best Local SEO services providers in your area.
- Read the reviews and check the listings of top Local SEO companies in your area.
- Take a look at who your competitors and industry leaders are employing, what keywords they are targeting, and what strategies they are using.
- Take notice of which company offers quality face-to-face time and takes the time to understand your business goals.
- Choose a company that offers all the above mentioned Local SEO services.
- Quality services at the right price.
- Find a reputed brand in your local circle who is trusted by many.
- Excellent support.
Get Qualified Leads & Sales
With the help of local SEO services, you’ll be able to grab the attention of the local audience who are already searching for a product or service similar to yours. If you already have a local client base i.e., people who are already searching for your products or services, you would still have to convert those leads into sales. If you’re not listed online, then people who want your product or service won’t be able to reach you.
In this day and age of competition, staying ahead of the curve is the real challenge. Get your business listed today Local search is the Holy Grail for startup businesses in the 21st Century. Don’t worry about losing your cash on paid advertising, with the help of trending local search optimization techniques; you’re looking at one of the best ROI’s in digital marketing strategies. Convert the quality leads with the help of local SEO and boost your business to new heights, today!