Facebook with 890 million daily active users is the second most popular website over the internet. It is the biggest social media community that drives on user-generated content. It is the perfect outlet to promote your business or product. However, there are still many businesses that are unaware of the advantages of connecting with their local audience on Facebook.
In this day and age, most of the buying decisions depend on social media influence. You need to create relevant and personalized content for better engagement. Let us help you out with some tips to enhance your brand’s visibility on Facebook.
1. Show your personality
Social media is simple and social. Everything you post on Facebook should portray the personality of your company. Your posts must be relevant to your brand image. If you haven’t established your brand’s personality yet then establish it today! Start posting relevant content regularly on your page.
2. Share funny images, jokes and videos
Updating business related posts every time can be boring or annoying for your users and they might start to lose the connection with your page. Share funny images, memes, jokes or funny gif images relevant to your business to keep the users engaged and attract more users. Videos have more visibility in the newsfeed, so it’s good to share videos on your page. Add a funny video, promote your local event or offer quick tips.
3. Host contest and giveaways
Contest, giveaways and promotions are the best ways to get more likes. Most of the companies run contests to get more user engagement for their brand. Plan out some incentives for your participants. It can be coupons, gift cards or even a simple Thank-You card.
4. Use Hashtags #
A hashtag is a metadata tag which makes it easier for users to find information relevant to a specific theme. They have the power to turn your word or specific phrase into a clickable link. It allows people to find you through that particular hashtag. Just create your brand’s hashtag and use it as your signature tag. Encourage others to share it too. Using hashtags can help you to drive more traffic to your page and website.
5. Share post on the right time
Time is really important from sharing point of view. Posting your updates on proper time will help you to attract more traffic. So schedule your posts according to the time zone of your region and for the majority of your followers. The optimal day for Facebook posting is Thursday and Friday and optimal time is Morning time, i.e. 6:00 am-8:00 am, lunch time, i.e. 12:00pm-1:00pm and after work commute time, i.e. 4:00 pm- 5:00pm.
6. Reply to comments
Whether you have a single comment on your post or 30, make sure to reply all of them. Facebook has now given an easy option to like someone’s comment. As replying to every comment can be time consuming and not possible every time, so just use the new like feature to acknowledge your fans. This will help you to build a strong and trusting relationship with your fans.
7. Join local groups
Joining local groups is the best way to reach other business owners and local audience. Find groups that can be beneficial for your business. Make sure to read all the rules and regulations of that group and post updates relevant to that group. Join the group through your personal profile to get immediate credibility, avoid using fake or dummy profiles.